Johnna Ferguson

A strategic communicator with a design foundation, delivering clear, intentional work that aligns message, audience, and platform.

Resume
profile

Strategic communication is more than just delivering information. It is the intentional blend of planning, purpose, and creativity to ensure the message reaches the right audience in the most effective way.

zero sugar poster
Quick Wins Social Marketing

Bringing Experience to Purposeful Communication

For over a decade, I’ve worked in visual communication, designing everything from educational materials and curricula to promotional content for two statewide, federally funded programs in Tennessee.

With a background in journalism, I learned early how to communicate factual information clearly and adapt content for specific audiences.

My recent graduate work in strategic and digital communication has expanded how I approach messaging and delivery across platforms.

Learn More About Johnna
Working on Computer Photo

Award Winning Publications

These publications were collaborative efforts that earned recognition at the state, regional and national level of Family and Consumer Sciences.
I was responsible for the visual design and production, shaping the materials for their audiences and platforms.

2019 TNCEP/EFNEP Annual Report
Grow It, Eat It Handouts
Celebration Latina Cookbook
​

Why You Should Work with Johnna

Strategic Design​

Strategy-led design tailored to the right audience and channel.

Clear Visuals​

Complex ideas translated into clear, plain-language visuals.

Reliable Delivery

Reliable end-to-end production for print and digital deliverables.

Purposeful Photography​

Photography that advances the message, not just the aesthetics.

Expert Collaboration​

Close collaboration with subject matter experts for accuracy and timeliness.

Institutional Expertise

Experience in higher education and grant-funded work, with designs that meet program requirements and timelines.